page.title=Update Your Apps Regularly page.metaDescription=Keeping your content fresh gives users a reason to come back. page.tags="updates" page.image=/images/gp-your-user-0.jpg @jd:body <p> Keeping your content fresh gives users a reason to come back. Use any <a href="{@docRoot}distribute/users/know-your-user.html#add-analytics">in-app or game measurement tool</a> to keep an eye on what users respond to. Use <a href= "{@docRoot}distribute/googleplay/developer-console.html#alpha-beta">alpha-beta testing</a> and <a href= "{@docRoot}distribute/googleplay/developer-console.html#staged-rollouts">staged rollouts</a> to quickly test new features, in-app content, and game characters. </p> <p> Updating regularly also gives you a chance to notify users about new content should users lapse. Notification, email, and social media are several channels to remind users to come back. </p> <p> Check out the video below see how Kiwi uses frequent updates to engage and retain users. </p> <p style="margin-bottom:2em"> </p> <div class="resource-widget resource-flow-layout col-13" data-query= "collection:distribute/engage/kiwi" data-sortorder="-timestamp" data-cardsizes= "18x6," data-maxresults="6"> </div> <div class="headerLine"> <h2 id="related-resources"> Related Resources </h2> </div> <div class="resource-widget resource-flow-layout col-13" data-query= "collection:distribute/engage/appupdates" data-sortorder="-timestamp" data-cardsizes="9x3" data-maxresults="6"> </div>