page.title=The Google Play Opportunity
meta.tags="visibility, growth, distributing"
page.tags="play, apps, distributing, publishing"
page.metaDescription=Billions of downloads a month and growing. Get your apps in front of users at Google's scale.
page.image=images/cards/google-play_2x.png
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<h2>About Google Play</h2>
<ol style="list-style-type:none;">
<li><a href="#playstore-discovery">Discovery on the Play Store and the Top Lists</a></li>
<li><a href="#playstore-listing">Your Play Store Listing</a></li>
<li><a href="#devpage">Your Developer Page</a></li>
<li><a href="#search-discovery">Discovery through Search</a></li>
<li><a href="#browsing">Personalized browsing experience</a></li>
<li><a href="#featured-staff-picks">Featured Apps and Collections</a></li>
<li><a href="#editors-choice">Editor's Choice, Top Developer, and Other Badges</a></li>
</ol>
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<h2 id="reach">Reach Users Around the World</h2>
<p>
Google Play is the premier store for distributing Android apps. When you
publish on Google Play, you put your apps in front of over 1 billion active
Android users, in more than 190 countries and territories across the
world.
</p>
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<h3 id="playstore-discovery">Discovery on the Play Store and the top lists</h3>
<p>
The Play Store has been built to make discovering relevant apps, games, and
other content simple and pleasurable. Users can browse over 30 categories of
ranked apps. They can also discover popular and trending apps from one of the
‘top charts’; updated throughout the day, they’re even country-specific in
Google Play's most popular countries.
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<h3 id="playstore-listing">Your Play Store listing</h3>
<p>
Your app’s Play Store listing is where users come to find out everything
about your app: hero image or video, age rating, total downloads, summary
rating, features, and screenshots. Users can also see the ratings and reviews
left by other users, which are an important influence on your app’s ranking
in lists and search. When creating your app’s page you can take advantage of
<a href="{@docRoot}distribute/users/experiments.html"
>Store Listing Experiments</a> to test variations in
text and graphics and find the combination that drives the most downloads.
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<h3 id="devpage">Your developer page</h3>
<p>
You can now promote your brand using your new <a href=
"https://support.google.com/googleplay/android-developer/answer/6226441"
class="external-link">developer page.</a> Add a hero image, logo, and
description, then optionally add a link to your website and a featured app.
This is a great way to increase exposure, in addition to your
developer-specific app collection on Google Play.
</p>
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<h3 id="search-discovery">Discovery through search</h3>
<p>
Search on Google Play is one of the single biggest drivers of installs and it
lets users pinpoint an app or game quickly. Search uses powerful heuristics
to suggest terms as the user types, and it offers direct links to apps as
suggestions. In results, users find the most relevant and most popular apps
at the top.
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<h3 id="browsing">Personalized browsing experience</h3>
<p>
Using manual and algorithmic curation, the Play Store creates unique
collections that represent deeper user interests. These collections are then
matched with a user’s interests and displayed on their Play Store home page.
Since its introduction this more-personalized approach to app listings has
doubled the likelihood a user will install an app. This example shows the
home page of a user who enjoys outdoor activity and fitness apps.
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<h2 id="featured-staff-picks">Featured Apps and Collections</h2>
<p>
The Google Play editorial team bring the best apps to the attention of users
through the Featured, Staff Picks, and Editor’s Choice collections.
Periodically they also create app collections based on a theme or seasonal
event. The apps and games featured will include some that are popular and
well known, but also innovative and groundbreaking apps that haven’t built
their ranking yet.
</p>
<h2 id="editors-choice">Editor's Choice, Top Developer, and Other Badges</h2>
<p>
The best apps and games and the developers who create them are awarded badges
by the Google Play editorial staff: Editors’ Choice, Top Developer, and
others. Displayed with the app and developer name when they are seen in
Google Play, they give users an additional level of trust and confidence in
your apps.
</p>