page.title=Developer Console
page.metaDescription=Learn about the Developer Console, your home for app publishing on Google Play.
page.image=images/cards/dev-console_2x.jpg
page.tags="play, publish, google, google play"
Xnonavpage=true
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<div id="qv-wrapper">
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<h2>Features</h2>
<ol>
<li><a href="#latest">Latest blog posts</a></li>
<li><a href="#publish">Publish with confidence</a></li>
<li><a href="#aquire-users">Acquire users</a></li>
<li><a href="#insights">Actionable insights</a></li>
<li><a href="#manage">Manage your app</a></li>
</ol>
</div>
</div>
<p>
The <a href="https://play.google.com/apps/publish/">Google Play Developer
Console</a> is your home for publishing operations and tools.
</p>
<img src="{@docRoot}images/distribute/googleplay/gp-devconsole-home.png" style="width:480px;">
<p>
Upload apps, build your product pages, configure prices and distribution, and
publish. You can manage all phases of publishing on Google Play through the
Developer Console, from any web browser.
</p>
<p>
Once you've <a href=
"{@docRoot}distribute/googleplay/start.html">registered</a> and received
verification by email, you can sign in to your Google Play Developer Console.
</p>
<p style="clear:both">
</p>
<div class="dynamic-grid">
<div class="headerLine">
<h2 id="latest">Latest blog posts</h2>
</div>
<div class="resource-widget resource-flow-layout col-13"
data-query="type:blog+tag:developerconsole+tag:featured"
data-sortOrder="-timestamp"
data-cardSizes="6x3"
data-maxResults="3"></div>
</div>
<h2 id="publish">Publish with confidence</h2>
<div class="wrap">
<h3 id="alpha-beta">Alpha and beta tests</h3>
<div class="cols" style="margin-top:2em;">
<div class="col-3of12">
<p>
Distribute your pre-release app to users as an open beta with a
one-click, opt-in URL or as a closed beta using an email list, Google
Group, or Google+ community. Users can then provide feedback, while not
affecting your app’s public reviews and rating. This valuable feedback
will help you test features and improve the quality of your app.
<a href="{@docRoot}distribute/engage/beta.html">Learn more</a>.
</p>
</div>
<div class="col-8of12 col-push-1of12">
<img src=
"{@docRoot}images/distribute/googleplay/dev-console_running-a-beta-test.png"
srcset=
"{@docRoot}images/distribute/googleplay/dev-console_running-a-beta-test.png 1x, {@docRoot}images/distribute/googleplay/dev-console_running-a-beta-test_2x.png 2x"
width="500">
</div>
</div>
<h3 id="cloud-test">Cloud Test Lab</h3>
<div class="cols" style="margin-top:2em;">
<div class="col-3of12">
<p>
Get free automated testing of your app on physical devices covering
nearly every brand, model, and version of the devices your users might
be using. The lab will help you quickly find compatibility issues you
may miss using only your available test devices. Sign-up in the
Developer Console to become an early tester before this feature becomes
more widely available. <a href=
"https://developers.google.com/cloud-test-lab/" class=
"external-link">Learn more and sign up for updates.</a>
</p>
</div>
<div class="col-8of12 col-push-1of12">
<img src=
"{@docRoot}images/distribute/googleplay/dev-console_cloud-test-lab.png"
srcset=
"{@docRoot}images/distribute/googleplay/dev-console_cloud-test-lab.png 1x, {@docRoot}images/distribute/googleplay/dev-console_cloud-test-lab_2x.png 2x"
width="500">
</div>
</div>
</div>
<h3 id="staged-rollouts">Staged rollouts</h3>
<p>
Release app updates progressively to an increasing portion of your users and
monitor for missed issues. Then take the opportunity to fix problems before
all your users are affected. <a href=
"https://support.google.com/googleplay/android-developer/answer/3131213"
class="external-link">Learn more.</a>
</p>
<p class="aside">
<strong>Tip:</strong> If you find an issue during a rollout stage you can
halt the rollout to further minimize the effect, and then resume rollout once
a fix has been made.
</p>
<h2 id="aquire-users">Aquire users</h2>
<h3 id="adwords">AdWords Universal App Campaigns</h3>
<p>
Easily and conveniently buy AdWords app install ads, across Search
(including Play Search), YouTube, AdMob, and the Google Display Network.
Simply set a budget and cost per acquisition and Google takes care of the
rest. <a href="{@docRoot}distribute/users/promote-with-ads.html">Learn
more</a>.
</p>
<div class="wrap">
<h3 id="listing-experiments">Store Listing Experiments</h3>
<div class="cols" style="margin-top:2em;">
<div class="col-3of12">
<p>
Test variations of the images and text used to promote and describe
your app on your Play store listing. Then when enough data has been
collected, choose to make the winning combination visible on Google
Play. <a href="{@docRoot}distribute/users/experiments.html">Learn
more</a>.
</p>
<p class="aside">
<strong>Tip:</strong> You can even try out different orders for your
screenshots and other images to discover which grabs users’ attention
the best.
</p>
</div>
<div class="col-8of12 col-push-1of12">
<img src=
"{@docRoot}images/distribute/googleplay/dev-console_store-listing-experiment.png"
srcset=
"{@docRoot}images/distribute/googleplay/dev-console_store-listing-experiment.png 1x, {@docRoot}images/distribute/googleplay/dev-console_store-listing-experiment_2x.png 2x"
width="500">
</div>
</div>
<h3 id="user-perf-report">User Acquisition performance report</h3>
<div class="cols" style="margin-top:2em;">
<div class="col-3of12">
<p>
Discover where visitors to your Play Store listing come from, how many
go on to install your app, and how many buy your in-app products in the
User Acquisition performance report; compare cohorts, examine
acquisition channels, and see details of users and buyers. <a href=
"{@docRoot}distribute/users/user-acquisition.html">Learn more</a>.
</p>
</div>
<div class="col-8of12 col-push-1of12">
<img src=
"{@docRoot}images/distribute/googleplay/dev-console_conversion-funnel.png"
srcset=
"{@docRoot}images/distribute/googleplay/dev-console_conversion-funnel.png 1x, {@docRoot}images/distribute/googleplay/dev-console_conversion-funnel_2x.png 2x"
width="500">
</div>
</div>
</div>
<h2 id="insights">Actionable insights</h2>
<div class="wrap">
<h3 id="player-analytics">Player Analytics</h3>
<div class="cols" style="margin-top:2em;">
<div class="col-3of12">
<p>
With Google Play game services integration, discover more about the
behaviour of your game players; how they play and how they buy. Also get
help setting and monitoring revenue budgets. <a href=
"{@docRoot}distribute/engage/game-services.html">Learn more</a>.
</p>
</div>
<div class="col-8of12 col-push-1of12">
<img src=
"{@docRoot}images/distribute/googleplay/dev-console_player-analytics.png"
srcset=
"{@docRoot}images/distribute/googleplay/dev-console_player-analytics.png 1x, {@docRoot}images/distribute/googleplay/dev-console_player-analytics_2x.png 2x"
width="500">
</div>
</div>
<h3 id="stats">Detailed statistics and reports</h3>
<div class="cols" style="margin-top:2em;">
<div class="col-3of12">
<p>
Get a wide range of reports on the performance of your app and behaviour
of users; such as installs, revenue, crashes, and more. Turn on email
alerts to be notified of any sudden changes to important stats. <a href=
"https://support.google.com/googleplay/android-developer/topic/3450942?ref_topic=3450986"
class="external-link">Learn more.</a>
</p>
</div>
<div class="col-8of12 col-push-1of12">
<img src=
"{@docRoot}images/distribute/googleplay/dev-console_statistics.png" srcset=
"{@docRoot}images/distribute/googleplay/dev-console_statistics.png 1x, {@docRoot}images/distribute/googleplay/dev-console_statistics_2x.png 2x"
width="500">
</div>
</div>
</div>
<h3 id="optimization"> Optimization tips</h3>
<p>
Get tips, based on automatic app scanning, on ways in which you can improve
your app, everything from updating old APIs to suggestions for languages you
should consider localizing to.
</p>
<h2 id="manage">Manage your app</h2>
<h3 id="manage-apks">Manage your APKs</h3>
<p>
Upload and manage your Android application packages (APK) to the Developer
Console as drafts or to your Alpha, Beta, or Production channels. <a href=
"https://support.google.com/googleplay/android-developer/answer/113469?ref_topic=3450986"
class="external-link">Learn more.</a>
</p>
<p class="aside">
<strong>Tip:</strong> Ensure users get the best possible experience for the
smallest app downloads by creating multiple APKs with just the right content
for device screen size, hardware features and more.
</p>
<h3 id="iap">In-app products and subscriptions</h3>
<p>
Manage your in-app products and price them for local markets accordingly.
Offer weekly, monthly, annual, or seasonal subscriptions and take advantage
of features such as grace periods and trials. <a href=
"https://support.google.com/googleplay/android-developer/topic/3452896?ref_topic=3452890"
class="external-link">Learn more.</a>
</p>
<h3 id="pricing">Pricing and distribution</h3>
<p>
Control the price of your app for each country you choose to distribute to.
Make your app available to new audiences — opt-in to Android Auto, Android
TV, and Android Wear, as well as Designed for Families, Google Play for Work,
and Google Play for Education. <a href=
"https://support.google.com/googleplay/android-developer/answer/113469#pricing"
class="external-link">Learn more</a>.
</p>
<p class="external-link">
<strong>Tip:</strong> You can set prices in other countries automatically
based on current exchange rates using the <strong>auto-convert prices
now</strong> feature.
</p>
<p style="clear:both">
</p>
<div class="dynamic-grid">
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<h2 id="related-resources">Related Resources</h2>
</div>
<div class="resource-widget resource-flow-layout col-13"
data-query="collection:distribute/googleplay/developerconsole/related"
data-sortOrder="-timestamp"
data-cardSizes="9x3"
data-maxResults="6"></div>
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