page.title=Mint finds more screen real estate gives more engagement
page.metaDescription=Intuit expands their Mint app to the tablet.
page.tags="developerstory", "apps", "googleplay"
page.image=images/cards/distribute/stories/intuit-mint.png
page.timestamp=1456340902

@jd:body


<h3>Background</h3>

<div class="figure" style="width:113px">
  <img src="{@docRoot}images/distribute/stories/intuit-mint-icon.png"
  height="113" />
</div>

<p>
  Intuit wanted to expand their
  <a class="external-link"
  href="http://play.google.com/store/apps/details?id=com.mint">Mint.com
  Personal Finance</a> offering for mobile by including a version optimized for
  Android tablets. However, they knew that taking the layout that worked for
  phones and simply showing an enlarged version wouldn’t take full advantage of
  the opportunities that tablets afford.
</p>

<h3>What they did</h3>

<p>
  Following the Tablet Quality guidelines, the Intuit team updated Mint to
  target 7- to 10-inch tablets, in addition to phones. “We knew we had a lot
  more real estate, and we wanted to provide a more immersive experience for
  our users” said Ken Sun, Intuit Group Product Manager for Mint.
</p>

<h3>Results</h3>

<div class="figure" style="width:380px">
  <img
   src="{@docRoot}images/distribute/stories/intuit-mint-screenshot.png"
   srcset=
  "{@docRoot}images/distribute/stories/intuit-mint-screenshot.png 1x
  {@docRoot}images/distribute/stories/intuit-mint-screenshot_2x.png 2x">
  <p class="img-caption">
    Mint used the extra screen area on tablets to offer quick access to
    additional tools and information
  </p>
</div>

<p>
  Intuit’s Mint app, which has a 4-star rating on Google Play, brings a number
  of features to Android tablets that aren’t available for phones. These include
  a more visual presentation of personal financial data: a change that has
  contributed to <b>much higher user engagement</b>.
</p>

<p>
  For example, 50 percent more Android tablet users have Mint sessions of <b>
  five minutes or longer</b> than they do on phones.
</p>

<p>
  Intuit also noted that customer budget operations (view, edit, drill-down,
  and others) are <b>seven times higher on Android tablets</b> than they are on
  phones.
</p>

<p>
  Ken noted that “We’ve found that phone usage is indicative of a customer’s
  regular financial check-in, while tablet usage points towards more analysis
  and interaction with that customer’s personal financial data. This is the
  sort of immersive engagement experience we were looking for; the tablet and
  phone apps serve as great complements to each other."
</p>

<h3>Get started</h3>

<p>
  Find out more about creating a tablet version of your app by reviewing the
  <a href="http://developer.android.com/distribute/essentials/quality/tablets.html">
  Tablet App Quality</a> guidelines and growing your user base.
</p>