page.title=Remember The Milk lifts installs with tablet design
page.metaDescription=The team at Remember The Milk redesigned their app for tablets.
page.tags="developerstory", "apps", "googleplay"
page.image=images/cards/distribute/stories/remember-the-milk.jpg
page.timestamp=1456340902

@jd:body


<h3>Background</h3>

<div class="figure" style="width:113px">
  <img src="{@docRoot}images/distribute/stories/rememberthemilk-icon.png"
  height="113" />
</div>

<p>
  When the Android tablet guidelines came out, the team at Remember The Milk had
  already been thinking about a redesign for
  <a class="external-link"
  href="http://play.google.com/store/apps/details?id=com.rememberthemilk.MobileRTM">
  Remember The Milk</a> their feature-packed to-do list app; never forget the
  milk (or anything else) again.
</p>

<h3>What they did</h3>

<p>
  “We took this as an opportunity to think about how we were going to approach
  Android tablets differently from a user experience perspective,” says Omar
  Kilani, Co-founder of Remember The Milk. “The guidelines were a helpful
  resource, and with the extra screen real estate tablets afford, users have
  the opportunity to see all of their data in context and drill down on more
  items."
</p>

<h3>Results</h3>

<div class="figure" style="width:367px">
  <img
   src="{@docRoot}images/distribute/stories/rememberthemilk-screenshot.png"
   srcset=
  "{@docRoot}images/distribute/stories/rememberthemilk-screenshot.png 1x
  {@docRoot}images/distribute/stories/rememberthemilk-screenshot_2x.png 2x">
  <p class="img-caption">
    Tablet version of Remember The Milk
  </p>
</div>

<p>
  In addition to the basic changes to bring the app to tablets, the team also
  came out with a number of other goodies — including a new set of widgets and
  richer notifications, and more ways to provide an immersive experience for
  their users. And importantly, following the guidelines meant they could
  deliver a <b>single APK for phones and tablets</b>.
</p>

<p>
  Following the
  <a class="external-link"
  href="http://blog.rememberthemilk.com/2013/04/the-all-new-remember-the-milk-for-android-and-tablets-too/">
  update</a> of the Android app, in part to meet the tablet design criteria,
  Remember The Milk saw an <b>83% increase in tablet installs</b>. They also
  noted that Nexus 7 was theat most popular Android device for the app.
</p>

<p>
  Omar Kilani, concludesd that “For us, designing for tablets was an investment that has really paid off.”
</p>

<h3>Get started</h3>

<p>
  Find out more about creating a tablet version of your app by reviewing the
  <a href="http://developer.android.com/distribute/essentials/quality/tablets.html">
  Tablet App Quality</a> guidelines and growing your user base.
</p>