page.title=SayHi Chat grows installs and user engagement with App Translation Service
page.metaDescription=The SayHi team used details from Google Analytics, the DAU and user growth numbers, to identify several candidate languages for new translations.
page.tags="developerstory", "apps", "googleplay"
page.image=images/cards/distribute/stories/sayhichat.jpg
page.timestamp=1454440882

@jd:body


<h3>Background</h3>

<div class="figure" style="width:113px">
  <img src="{@docRoot}images/distribute/stories/sayhichat-icon.png"
  height="113" />
</div>

<p>
  The <a class="external-link"
  href="https://play.google.com/store/apps/details?id=com.unearby.sayhi">
  SayHi Chat app</a>, a social app to help its users find people nearby, was
  first released in Japanese, Chinese, and English. It soon became one of the
  most popular apps in Japan, Hong Kong, and Taiwan.
</p>


<h3>What they did</h3>

<p>
  The SayHi team realized that the global growth of SayHi was being restricted
  by the limited number of languages in which the app was available. Using
  details from Google Analytics, the DAU and user growth numbers, the SayHi team
  identified several candidate languages for new translations. After looking at
  the total of Android and iOS users in each market, they settled on a list of
  13 additional languages. They then engaged the App Translation Service through
  the Google Play Developer Console to complete the translations.
</p>

<h3>Results</h3>

<div class="figure" style="width:194px">
  <img width="194"
   src="{@docRoot}images/distribute/stories/sayhichat-screenshot.jpg"
   srcset=
  "{@docRoot}images/distribute/stories/sayhichat-screenshot.jpg 1x
  {@docRoot}images/distribute/stories/sayhichat-screenshot_2x.jpg 2x">
  <p class="img-caption">
    Arabic version of SayHi Chat
  </p>
</div>

<p>
  SayHi launched in its new languages in August 2013 and immediately saw a 120
  percent increase in install rates. In addition, the app entered the Top 10
  apps rankings in countries including Poland and Italy.
</p>

<p>
  Notably, they also saw steady growth in Spain after replacing their previous
  non-professional Spanish translation with a professional one produced by the
  App Translation Service.
</p>

<p>
  There was also an increase of about 20 percent in revenue and around a 50
  percent increase in User Reviews in the new languages.
</p>

<p>
  Yan Shi, senior developer at SayHi, says “The App Translation Service is
  really easy to use and the completion time for translation requests is very
  good.”
</p>

<h3>Get started</h3>

<p>
  Find out more about the
  <a href="http://developer.android.com/distribute/tools/localization-checklist.html#gp-trans">
  App Translation Service</a> and read the full
  <a href="https://developer.android.com/distribute/tools/localization-checklist.html">
  Localization checklist</a> to simplify the process of localizing your app or
  game for users across the globe.
</p>