page.title=Gameloft drives viral distribution with friend invitations
page.metaDescription=Gameloft makes extensive use of Google Play games services.
page.tags="developerstory", "games", "googleplay"
page.image=images/cards/distribute/stories/gameloft-asphalt8.jpg
page.timestamp=1454440882

@jd:body


<h3>Background</h3>

<div class="figure" style="width:113px">
  <img
  src="{@docRoot}images/distribute/stories/gameloft-asphalt8-icon.png"
  height="113" />
</div>

<p>
  Founded in 2000 Gameloft has grown to deliver over 500 games, with over 2
  million of their games being downloaded every day across smartphones and
  feature phones.
</p>

<p>
  Gameloft makes extensive use of Google Play games services.
  <a class="external-link"
  href="https://play.google.com/store/apps/details?id=com.gameloft.android.ANMP.GloftA8HM">
  Asphalt 8: Airborne</a> is no exception including Google Play games services
  sign-in, leaderboards, and achievements.
</p>

<h3>What they did</h3>

<p>
  To drive downloads of Asphalt 8: Airborne, Gameloft introduced friend invites.
  Gameloft chose to display the invite option clearly next to social media
  iconography, which started a smooth and easy friends invite flow. Then the
  friend invites look and feel was designed to fit the game’s artistic style to
  create a more trusted and immersive experience.
</p>

<h3>Results</h3>

<div class="figure" style="width:310px">
  <img
   src="{@docRoot}images/distribute/stories/gameloft-asphalt8-screenshot.png"
   srcset=
  "{@docRoot}images/distribute/stories/gameloft-asphalt8-screenshot.png 1x
  {@docRoot}images/distribute/stories/gameloft-asphalt8-screenshot_2x.png 2x">
  <p class="img-caption">
    Friend invites match the game’s artistic style
  </p>
</div>

<p>
  Gameloft found that adding friends invites enhanced the overall user
  experience and helped increase viral distribution of Asphalt 8: Airborne.
</p>

<p>
  In addition, retention and the percentage of payers are positively correlated
  with Google Play games sign-ins. Users that signed-in are <b>300 percent more
  likely to come back after three days, and 400 percent more likely after seven
  days</b>. In addition, they’re <b>3.5 times more likely to convert to payers
  </b>.
</p>

<p>
  Gameloft’s experience with Google Play games services has resulted in their
  integration into the majority of Gameloft’s games.
</p>

<p>
  See examples of how Gameloft integrated Google Play games services into the
  <a class="external-link"
  href="{@docRoot}shareables/stories/Gameloft_Asphalt8_gpgs.pdf">
  UI of Asphalt 8</a>.
</p>

<h3>Get started</h3>

<p>
  Find out how to add
  <a class="external-link"
  href="https://developers.google.com/games/services/common/concepts/realtimeMultiplayer#invitations">
  friend invitations</a> in your multi-player games and more about
  <a href="https://developer.android.com/distribute/engage/game-services.html">
  using Google Play games services</a> in your games to increase your player
  engagement and revenues.
</p>