(图自:YouTube,via TheVerge)
近年来,美妆视频开始在 YouTube 上异军突起。Statista 数据显示,2016 年的时候,美妆类视频还只有 550 亿的播放量。但到 2017 / 2018 年的时候,其已增长到 880 / 1690 亿。
(图自:First We Feast / YouTube)
作为 YouTube 上势头最猛的视频类型,顶级创作者的影响力和竞相追逐也是看点满满,各种日常和真人秀视频的点击量也相当高。
(图自:Shane / YouTube)
以下是今年的 YouTube 前十播放量榜单:
● James Charles — “No More Lies”
● Hot Ones — “Gordon Ramsay Savagely Critiques Spicy Wings”
● Shane Dawson — “Investigating Conspiracies with Shane Dawson”
● MrBeast — “I Bought Everything In A Store - Challenge”
● Gillette — “We Believe: The Best Men Can Be | Gillette (Short Film)”
● DAZN USA — “HIGHLIGHTS | Anthony Joshua vs. Andy Ruiz Jr.”
● Jeffree Star — “Kylie Skin Review with Shane Dawson”
● Breakfast Club Power 105.1 FM — “Soulja Boy Drags Tyga, Drake, Kanye West & Reclaims The Best Comeback Of 2018”
● Saturday Night Live — “R. Kelly Interview Cold Open - SNL”
● TheOdd1sOut — “The Spiders and the Bees”
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